History of a Classic: The FENDI Baguette

What began as a bag that was responsible for the beginnings of “It Bag fever”, the Baguette has transcended into something that’s quintessentially timeless. Designed by Silvia Venturini Fendi, she christened the bag the Baguette because this shoulder bag was made to sit comfortably under the arm in the very same way that the French are usually seen carrying this long, thin baton-esque loaf of crusty bread. And so, in 1997, the Baguette was born.

Since its introduction, the Baguette instantly became one of the most sought after bags in the fashion world, and more than 100,000 of these babies were sold in its first year alone. Thanks to the hit TV series Sex and the City, if any of the viewers were ever wondering what bag Carrie was carrying in the series, by Season 3, Episode 17, “What Goes Around Comes Around” (aired in 2000), all SATC fans the world over knew what it was, and made it into something that everyone coveted. I remembered this pivotal scene when Carrie got mugged in an alley, and the guy demanded that she hand over her purple sequinned Baguette, very clearly:

Carrie: “What?”
Mugger: “Gimme your bag.”
Carrie: “uh.. it’s a bag-uette”

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