The Louis Vuitton Alma is a true iconic bag, and its elegant curved and structured shape embodies classic city style. It was created in 1934 by Gaston-Louis Vuitton. The Alma was the second handbag by Louis Vuitton, after the Speedy. Rumour goes that the Alma was originally made for Gabrielle "Coco" Chanel as a custom order in 1925 already. Coco gave permission to produce the bag for the public later on. With an 80 years old history behind it, it isn't only one of the Louis Vuitton symbols but also one of the most recognizable handbags in the world. Amongst her fans was Jackie Kennedy, but nowadays celebrities like Rihanna are still spotted carrying the Alma quite often.

At first, the bag was called the "Squire Bag". Afterwards, the name was changed to “Champs-Elysées”, after the famous street in Paris. But only the third adopted name “Alma” was a success and has been used ever since. “Alma” is named after “Place de l’Alma”, the tree-lined square in Paris, where the Avenue Montaigne meets the Seine.

The Louis Vuitton Alma was inspired by the art deco movement. The bag features bold and architectural lines, but also features the iconic leather handles called "Toron". The bag was made with functionality in mind, spacious as the bag opens wide due to the double zip and features two inside compartments.